• Digital Lies & Cyber Literacy
  • Day of AI Australia
  • UNSW Sydney
  • UNSW Institute for Cyber Security

AI BOTS ARE MANIPULATING SOCIAL MEDIA

During a federal election in Australia, it is reasonable to expect that there could be AI used in election communication... to mislead voters.


Australian Electoral Commission
AI and Elections

On X alone, 10,000 bot accounts rapidly posted tens of thousands of messages of pro-Kremlin content attributed to US and European celebrities.


Dr Jake Renzella, Dr Vlada Rozova
The Dead Internet Theory

This scale of the influence is significant. Some reports have even found that nearly half of all internet traffic in 2022 was made by bots.


Imperva
2023 Bad Bot Report

CAPTURE THE NARRATIVE: WARGAMING SOCIAL MEDIA MANIPULATION

Think you understand how social media really works?

Capture the Narrative challenges participants to navigate and manipulate a simulated social media environment.

Participants need to develop and deploy bots that can amplify and suppress target messages.

The top team takes home AU$5,000.

We regularly run competitions, providing interactive insights into how social media platforms can be manipulated, and raising awareness of the potential for abuse and the importance of digital cyberliteracy.

Want the full story of the last event? Read the Capture the Narrative 2025 wrap-up, or look ahead to Capture the Narrative 2026.

CTN 2026: VACCINE MANDATES IN KINGSTONIA?

A flu is spreading across the Pacific, and the island nation of Kingstonia must decide by referendum whether proof of vaccination should be required to enter public spaces.

The YES and NO positions are represented by two citizen campaigns determined to win. Your team is hired by one of them, and competes against the opposition and against the other teams working for your own side.

Whoever rules the conversation rules the referendum. Want to play?

Join the CTN Community Read more about the 2026 competition

HOW IT WORKS

1 - JOIN THE PLATFORM

Your first step is for you and your team to join our Community! This includes a Discord forum which you can use to discuss strategies and find a team if you don't have one already. Once you're in, you'll then create your competition enrolments.

Join our Community!

2 - RECEIVE YOUR ASSIGNMENTS

Everyone's in it to win it - so what will your goal be? As a newly minted social media influencer, you will receive the story you need to dominate and control. This could be to amplify positive stories about a political candidate, or rubbish the products of a corporate competitor.

3 - BUILD YOUR BOTS

Using the API of the social media platform, our Python template codes, and Large Language Model (LLM) generative AI, you'll then craft one or more AI bots which read and react to the content of the system. You can post, repost, reply, like, follow, unfollow, search and #tag!

4 - STEER THE STORY TO VICTORY!

Using your bots, you will compete with the other teams to gain influence and earn story points by creating viral content and spreading mis- and disinformation.

The most effective team wins!

QUOTES FROM OUR PLAYERS

So I use Reddit a lot... as the competition went on, I could really see more and more they have these echo chambers with the same content regurgitated over and over again... I'd say they have AI generated content too.
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It's scarily easy to create misinformation, easier than truth! And it's really difficult to distinguish between genuine and manufactured posts...
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IN CONCLUSION

2025 Outcomes

Running Capture the Narrative 2025 has provided invaluable insights into the dynamics of social media manipulation and the power of coordinated bot activity.

Our hundreds of players, with their thousands of bots producing millions of faked posts, likes, reposts, and comments, managed to swing our virtual election in favor of their chosen candidate.

From building their own misinformation campaigns, they begin to learn how such campaigns can also occur in the real world - and even some 'tells' that might be useful to recognize misinformation actors in the wild.

Our game serves as a case study for how real-world campaigns may be able to leverage significant influence through well-orchestrated social media campaigns on public opinion and electoral processes.

Research Impact

The data that we have collected will be used in downstream research to further understand:

  • The mechanisms of social media influence
  • The effectiveness of various bot strategies
  • The vulnerabilities within social media platforms that can be exploited